Agents don't choose a brokerage once. They stay until something shifts, then they leave, and someone else recruits them. REIS has been tracking that cycle since 2021, through market changes, technology shifts, and the natural progression of individual careers. Five years of continuous data on the decisions that move this industry.
A five-to-ten minute instrument covering career outlook, satisfaction across six dimensions, current challenges, and brokerage history. Completely anonymous unless the respondent chooses to opt in to direct contact.
Responses accumulate throughout the quarter. The cohort closes at quarter end, producing a statistically meaningful picture of where the industry stands, benchmarked against every previous quarter since 2021. Each cycle adds to the record rather than replacing it.
Respondents receive a personalized career report. Brokers receive market-level intelligence and a match pool analysis for their footprint. Industry-wide findings publish as a summary report available to all.
Agents don't choose a brokerage once. They stay until something shifts, then they leave, and someone else recruits them. Understanding that cycle requires more than a snapshot. It requires tracking the same questions across the same population over time, through market changes, technology cycles, and the natural progression of individual careers.
That's what five years of continuous quarterly data produces. Not just where the industry stands today, but the record of how it got here.
About the Survey"Of 1,847 respondents this quarter, 34% rated brokerage satisfaction below 3. Of those, 201 are located in your market, have more than five years experience, and rank culture and training in their top three priorities."
Sample output — Q4 2025 Broker Report
Complete the quarterly survey and receive a personalized career report benchmarked against the full respondent pool. See how your satisfaction scores compare, where your priorities align with high-performing peers, and how your trajectory has moved over time.
The survey takes about ten minutes. Your identity is never shared.
Take the SurveyEvery quarter, agents across the country tell REIS what they value about their careers in real estate. Our reports help brokerage leaders understand what agents in their markets truly value when choosing a brokerage.
Market intelligence delivered by email when each cohort closes.
Broker InformationEvery agent who completes the survey adds to a record that has been building since 2021. Complete it once and receive your personalized results benchmarked against the full pool. Complete it each quarter and build a career trajectory that reflects how your career has moved, and what was happening in the industry when it did.
Take the Survey NowREIS is an independent quarterly research instrument that has been tracking the decisions agents make about their careers since 2021. Not just where agents stand at a given moment, but how their satisfaction, priorities, and brokerage relationships change over time and in response to what the market is doing around them.
Each quarter, REIS asks agents and broker owners a consistent set of questions across five areas: professional background, satisfaction across six career dimensions, current challenges, priorities, and brokerage history. The questions have remained stable since 2021, which is what makes the longitudinal dataset meaningful. Changing the instrument every cycle produces trend lines that cannot be trusted. REIS does not change the instrument.
Satisfaction is measured across personal performance, brokerage, technology, training, brand affiliation, and overall career. The overall score is the composite used in the published report and the shareable career card available to each respondent.
A single quarter of survey data tells you where the industry stands today. Five years of quarterly data tells you where it has been, how it has moved, and which signals appeared before shifts that have already happened. That is not a capability that can be replicated by launching a new survey in 2026.
The REIS dataset includes responses collected during the post-pandemic market surge, the rate correction period, and the sustained pressure on agent economics that followed. The satisfaction scores, brokerage change triggers, and priority rankings from those periods are in the record. When an agent's scores shift today, there is context for what that shift has meant before.
REIS is owned and operated independently. The instrument design, question set, and report framing are not sponsored or influenced by any brokerage, franchise, or technology vendor. Companies that purchase reports or matching intelligence are buying access to findings that already exist. They have no input into how questions are written, which metrics are tracked, or how results are interpreted.
The distinction matters. A sponsored study produces findings the sponsor can use. REIS produces findings the industry can use, and sells access to them. Those are different things, and the difference is what makes the data worth buying.
REIS publishes two types of reports: a respondent version delivered to everyone who completes the survey, and a full research report available for purchase. Both draw from the same quarterly dataset. Only one requires completing the survey to receive.
Complete the Q1 2026 survey and receive a personalized career report when the cohort closes at quarter end. Benchmarked against the full respondent pool and delivered by email.
No charge. Report delivers by email when Q1 2026 closes.
The complete industry-wide findings from each quarterly cohort. Aggregate satisfaction data, trend analysis, and benchmark comparisons across career stage, volume, and geography. Formatted for distribution and reference.
Annual subscription (all four quarters) available. Contact reports@realestateindustrysurvey.com for details.
Complete the survey before Q1 ends and your responses are included in the report. Brokers can subscribe to receive the Broker Report for their market at close.
Every quarter, agents across the country tell REIS what they value about their careers in real estate. Our reports help brokerage leaders understand what agents in their markets truly value when choosing a brokerage.
Receive the full broker report for your market footprint each quarter. Match pool count and profile, satisfaction landscape, trend data, and three specific recommended actions, delivered by email when the cohort closes.
Annual option: $2,997 (save one quarter)
Complete the broker owner track of the REIS survey and receive the quarterly broker report for your market at no charge. Eight questions, about three minutes. Your responses contribute to the industry-wide dataset.
Deploy the REIS agent instrument to your own roster. See exactly how your agents score on satisfaction, what they identify as challenges, and how their priorities rank. Benchmarked against the industry-wide pool so you know where you stand.
The matching algorithm produces two scores per respondent: a profile score derived from career stage, volume, and priorities, and a satisfaction score from the six-dimension rating. Together they help identify which agents in your market share the priorities your brokerage is best positioned to meet, and how that picture has shifted over time.
Broker intake captures your market zip codes, your ideal experience range, and your top two or three recruiting value propositions. The algorithm filters the dataset by geography, career stage, satisfaction gap, and priority alignment.
No agent's identity is shared unless they have explicitly opted in to direct contact. What you receive is a count, a profile, and what that profile says it is looking for, which is enough to build a meaningful conversation.
These are the agents in your market whose stated priorities align most closely with what your brokerage offers. The next report tracks how that picture has shifted since last quarter.
Subscribe now and receive the Q1 2026 Broker Report for your market footprint when the cohort closes at quarter end. Or complete the broker survey yourself and receive it at no charge.